Versiliatoday

Versiliatoday, important online newspaper in Versilia (Tuscany, Italy), wanted to improve its presence on search engines and social networks, and increase its reader base. We started with a structural and graphical restyling of the website and designed a new information architecture. Then, we created a new advertising management system and a specific WordPress plug-in capable of handling events and places in line with Google standards for events. On social networks, we opened a Facebook  page (and the related group) and an Instagram profile. Thanks to these actions, page views have increased from 250.000 to 1.000.000 per month, and in three years, Facebook fans have become more than 33.000 with 40.000 interactions per week.