DescriptionCity Council of Massarosa, a Tuscany town in the province of Lucca, needed to promote nature tourism on its territory. After a very complex planning focused on territorial marketing, we arrived at "Naturalmente Massarosa": a guidebook that listed all the activities and experiences you can do, and explained all the landmarks and hiking routes. The book, printed by using high-grade materials and environment-friendly recycled paper, also included a very detailed map of the area.
Comune di Massarosa
- Territorial Marketing Strategy