Ihimer | Brand di prodotto

  In 2008, Ihimer had to deal with a problem of logo image discrepancy: as a matter of fact, every single piece of equipment was branded with non-identical logos, due to different production periods or different graphic design companies that followed each other during the years. We designed a new logo and standardised the stickers pasted on every category of machinery, so to reinforce the global brand identity. At the same time, we planned a new  product communication campaign, more aggressive and consistent among the several pieces of equipment.