Admiral Yachts

  Admiral, since 1966 an historical brand of the international luxury boating industry and flagship of The Italian Sea Group, needed to reinforce its brand awareness at digital level. In order to achieve this task, we developed a global communication plan focused on both digital and social strategies. We re-organized and structured the entire information architecture in order to bring web contents to a much more efficient fruition. We also took care of SEO copywriting, graphic design and advertisement campaign. On social networks, we managed both Facebook and Instagram accounts: within one year, Admiral has become number one in the world on Facebook - among the boating industry companies - both for followers and user interactions. Besides, we organized a series of training courses to teach the staff about communication competences. Furthermore, we planned a new email marketing campaign and managed analytics reports.